So, What Now?
Today's featured startup is building the future of business intelligence.
Project Overview
Writ is a brand-new startup that, despite having only a placeholder website with a few paragraphs of text, has already secured $3.8 million in early funding. This naturally raises the question: what makes it so compelling to investors?
The startup aims to build a next-generation business analytics platform—one that redefines what business intelligence should be.
For years, businesses have relied on data analytics to gain a competitive edge. Even with the rise of AI, many companies still make decisions the same way they did decades ago—using traditional business intelligence tools and dashboards.
But dashboards, as they exist today, don’t create value on their own. The real value comes from people analyzing the dashboards and drawing conclusions. In an era where business environments shift rapidly, frequent and informed decision-making is crucial. However, instead of starting from scratch every time, companies can leverage historical decisions and the data behind them—with AI playing a central role in this transformation.
What’s the Gist?
The core idea behind Writ is simple: a business analytics system built for the AI era.
Proactive insights – Rather than simply displaying data, Writ actively suggests decisions and actions tailored to different departments within a company.
Decision tracking – It not only presents data but also tracks past decisions made based on that data, along with their outcomes.
Traditional dashboards are passive—they only communicate information. Writ’s challenge is to leverage AI to create a new generation of analytics platforms that bridge the gap between data and decision-making.
The demand for such a shift is clear. A few months ago, a Twitter post caught my attention: “A surprising insight I gained while building dashboards for executives—they don’t actually want dashboards! When I showed them complex charts, filters, and graphs, they didn’t know where to look or what to do with the data. What they really wanted were simple, actionable insights.”
This perfectly aligns with Writ’s mission—to take business intelligence a step further and evolve it into a true AI-driven decision support system.
Similar concepts are already gaining traction. Startups like Flawless (now rebranded as Eversync) have raised $3.2 million for AI-powered business process automation, effectively building decision-support systems that only require human intervention in exceptional cases.
Triple Whale, a data-driven decision platform for e-commerce, has secured $52.7 million in funding.
Fora, an AI assistant for executives, aims to cut the time spent on data analysis from 30 minutes to just 30 seconds and has raised $3.8 million.
Even Astronuts, a startup optimizing developer team performance with AI-driven insights, follows this same trajectory.
Key Takeaways
The broader trend is clear—AI-powered decision support systems are emerging as the next step in business intelligence, replacing traditional dashboards with more intuitive, accessible, and effective tools.
The business analytics market was valued at nearly $30 billion in 2023 and is projected to reach $55 billion by 2032. However, with the advent of AI-driven decision-support platforms, this market could expand even further.
Investors are recognizing this shift, as evidenced by Writ’s early funding success. The key questions for businesses now are:
Where can traditional business intelligence platforms be replaced with AI-driven decision support systems?
What types of data are currently analyzed, and what decisions do people make based on that data?
Which of these decisions can be automated with AI, and how far can this automation extend into full-scale business process automation?
How can companies distinguish between routine situations that AI can handle and exceptional cases that require human judgment?
These are the questions shaping the future of business intelligence. And Writ is betting that the answers will define the next generation of data-driven decision-making.
Comnpany info:
Writ
Website: writ.so
Latest Round: $3.8M April 11, 2024
Total Funding: $3.8M 1 round