The Death of the Landing Page

Today's featured startup is changing the way we think of landing pages.

Apr 10, 2025

Heyflow is a platform designed to boost conversion rates by turning passive website visitors into active participants — whether that means registering, scheduling a call, submitting a form, or even making a purchase.

The core idea is simple but effective: get the user to interact right away. Ask a question, let them tweak a slider, show instant feedback — anything that gets them moving. Then guide them step by step, action by action, until they reach the goal you've set.

Heyflow makes this process easy with a visual builder that lets you design interactive flows — no coding required. Each step is a customizable block that can live on a separate screen or be embedded directly into your site. Logic-based branching allows flows to adapt depending on user input, making the experience feel smart and personalized.

You can start with a pre-built template, tweak the text, grab a link, and plug it straight into your ad campaign. From there, you’re live.

The platform supports a variety of components — from sliders and quizzes to file uploads and form inputs — all designed to engage users and feed data into CRMs when connected properly. You can create and run multiple flows at once, track every user action, and analyze which ones actually convert.

Pricing starts at €62/month for 5,000 visitors, with higher tiers scaling up to €399/month for 50,000 visitors. Based in Germany, Heyflow has served over 2,000 clients across 60+ countries since launching in 2020.

With a fresh €14.7 million funding round (bringing total investment to over $22M), Heyflow is now building AI tools to automate and optimize these interactive flows — aiming to make conversion funnels smart enough to run themselves.

What’s the Gist?

Heyflow claims its approach — engaging users right from the first second — boosts conversion rates by 2.3x compared to traditional landing pages.

They’re not alone in tackling this space. Fibr, another startup in the same arena, raised $2M last year. Their insight? “People love your ads — but bounce from your landing pages.” Their solution: a no-code builder that tailors landing pages to match the look and tone of the source websites where the ads appear. That alone can lift conversions by 15% and cut acquisition costs by 30%.

Another player, Viddy, went through Y Combinator with a video-first approach — placing short, personalized videos at the heart of each landing page. According to their data, this can raise conversion rates by 26% and average order value by 54%.

The trend is clear: the classic landing page with a stock image, a chunk of text, and a giant “Buy Now” button just isn’t cutting it anymore. Online users want interaction. They want a bit of fun. And unless your landing page gives it to them — they’re out.

Key Takeaways

If you’re building landing page tech, the path forward is becoming clearer:
create tools that engage, adapt, and entertain.

AI is going to play a key role here — from automatically generating flows to continuously optimizing them based on user behavior.

There are two big approaches startups can take:

Go broad — like Heyflow, serving everyone from insurance brokers to recruiters.
Or go deep — like Viddy did, starting with a single niche: Shopify-based ecommerce.

That second route — focusing on a specific segment — can often lead to faster growth, better insights, and a more tailored product. Especially early on, when traction matters most, choosing a clear niche allows teams to build real expertise and deliver outsized value.

So the big questions for anyone entering this space:

What’s your conversion philosophy?
Which niche will you focus on?
What tricks actually move the needle in that space?
And what can AI handle for you — better, faster, or cheaper?

Company info:

Heyflow

Website: heyflow.com
Latest Round: €14.7M (February 23, 2024)
Total Funding: $22M+