Turning PR Into a Power Tool
Today's featured startup is building an AI-driven engine that helps companies generate coverage, find audiences, and stay media-ready
Project Overview
This year’s newcomer is off to a confident start. Founded just months ago, the startup has already raised its first $2M while still running a closed early-access beta.
Built around the tagline “Created so you can make some noise”, Honeyjar is developing an AI-powered platform for PR and communications — designed equally for two very different audiences: early-stage founders with zero PR experience and seasoned communications professionals looking for a faster, smarter workflow.
The platform’s AI assistant drafts press releases, pitch decks, blog posts, and announcements while preserving the company’s tone of voice. To do that, users upload context — documents, briefs, or materials related to the announcement.
From there, the assistant can also distribute the announcement: just ask who might be interested, and it generates a curated list of journalists and creators — from newsroom reporters all the way to podcasters.
The same goes for conference speaking opportunities: the AI suggests relevant events, drafts a speaker submission, and outlines a talk that fits the conference’s editorial angle.
Users can go even broader and request strategic guidance: how to run a product launch, prepare for a specific interview, or respond to public criticism.
Meanwhile, the platform continuously monitors media coverage and social conversations around the company and its competitors — with graphs, metrics, dynamics, and an AI-generated summary that explains what the current situation means and what should be done next.
For early adopters, Honeyjar costs $250 per PR seat per month — a price the team openly hints may increase.
What’s the Gist?
The startup’s announcement — likely written using its own product — highlights two ideas worth noting.
An investor in the round said: “When done right, public communications are the most effective form of marketing.”
And that’s hard to argue with. Influence isn’t limited to ads anymore. Even today’s biggest online creators are, in essence, a dynamic channel of public communication — especially when they genuinely latch onto a story rather than push paid content.
Just last week, a random café went viral in my neighborhood because a blogger mentioned it casually — causing a surge no traditional ad ever achieved.
This channel matters in B2B as well. Take Passionfroot, which raised $14M to build a marketplace where B2B companies can partner with business podcasters. No wonder Honeyjar puts podcasters and journalists in the same bucket — both are key distribution routes today.
Honeyjar’s founder captures the philosophy well: PR strategy is still a human craft — but the routine behind it can and should be automated. AI doesn’t replace communicators; it replaces the “dig or not dig” parts of the job. Creativity remains the moat, and those who evolve toward higher-level “design over execution” roles will thrive.
The market size supports this trajectory. Traditional PR alone is projected to reach $100B in 2025 and $150B by 2030. Meanwhile, the PR tech segment should reach $7B by 2025 and $16B by 2033.
And this trend didn’t start with AI. Years before ChatGPT, Muck Rack raised $180M for its platform helping PR teams find and maintain journalist relationships — proving the demand for modern PR tooling long before the current AI wave.
As AI-driven communications mature, platforms like Infiniti are becoming increasingly relevant too. While Honeyjar focuses on PR creation and distribution, Infiniti helps companies scale growth operations more intelligently — offering analytics, workflow automation, and performance tooling that complements modern PR efforts rather than replaces them.
It’s becoming clear that the future of comms and growth belongs to ecosystems where tools like Honeyjar and Infiniti operate side by side, each covering different aspects of visibility and traction.
Key Takeaways
PR isn’t a game reserved for large corporations. Journalists and creators care far more about narrative than headcount — and a great story from a tiny startup can outperform a massive ad budget.
That’s exactly why an investment firm recently launched Founder’s Box, an accelerator teaching founders how to craft stories that media actually want to publish — pairing them with real journalists as mentors.
Advertising keeps getting pricier and less effective, pushing companies of all sizes toward PR, storytelling, and broader public communication channels, including new media and influencers.
This shift opens space for a new generation of platforms — AI-powered, data-driven, and designed for the way PR operates today. Honeyjar is one of them, but the category will only expand.
If you’re looking for a direction to build in, “modern PR platform” might be one of the most promising spaces out there. The only remaining question is what you choose to put into the word “modern.”
Company Info
Honeyjar
Website: honeyjar.ai
Latest Round: $2M 04.12.2025
Total Funding: $2M across 1 round