Where Sales Meet Gamification
Today's featured startup is creating an AI layer that gamifies real-time sales activity and boosts results without extra management effort
Project Overview
Enzy describes itself as an “operating system for high-performing sales teams.”
At the heart of this system are competitive challenges that companies can launch across individual reps, teams, or the entire organization — all tied to real KPIs. Managers set the rules, define the metrics, and choose the rewards, which can come from the company itself or from partner brands.
All metrics used in these competitions sync automatically from integrated tools like CRMs. That means real-time leaderboards that constantly update as sales reps make calls, close deals, or log activity. Each employee only sees the competitions they’re allowed to participate in.
The standout feature is Enzy’s AI assistant. It generates a constant stream of updates, cheering on underperformers, pushing top performers not to fall behind, and awarding badges and milestones along the way. The app looks and feels like a social network — complete with profiles, badges, activity feeds, and even a chat for discussing progress or sharing tips.
And the mechanics work: companies using Enzy see an average 27% sales lift during competitions, driven in part by insane engagement — reps open the app up to 180 times a day to check their standings. Early traction comes mostly from small service businesses like roofing, electrical work, and pest control. Enzy launched in early 2024 and has already raised multiple rounds, totaling several million dollars.
What’s the Gist?
Salespeople are naturally competitive — selling is a game. A rep either convinces the customer or gets outplayed. But owners of small service businesses rarely have the time or bandwidth to fuel this competition every day.
Enzy solves that by automating the entire motivation layer: real-time competitions, narrative updates, nudges, recognition, and a sense of progress that keeps teams locked in. The AI doesn’t invent anything — it simply comments on what’s already happening inside the company. This mirrors the logic behind Waldium: an AI that writes developer-focused content by analyzing ongoing code changes, turning existing internal activity into structured, useful output.
Enzy applies the same principle to sales. Competitions already exist informally — every good salesperson measures themselves against others. Enzy just formalizes it, wraps it in structure, gives it a clear purpose, and amplifies engagement through constant AI-driven commentary.
This is a powerful pattern: leveraging AI to transform routine internal activity into motivating, business-driving content.
Key Takeaways
AI isn’t built to invent — it’s built to interpret, connect, and narrate. And that’s exactly where its power lies. Companies can use AI to continuously generate valuable content based on what naturally happens inside their operations — from code commits to sales performance.
Enzy’s example raises the bigger question:
What other internal processes can be turned into automated, goal-driven AI content?
What could AI comment on, summarize, gamify, or reinforce to drive real business results?
The opportunity here is wide open — and big enough for an entire wave of new platforms.
Company Info
Enzy
Website: enzy.co
Latest Round: $2M 18.11.2025
Total Funding: $4.4M across 3 rounds